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Since 1986 Dj Fernando F has positioned himself in the Atlanta market as the leading dj/producer of quality Latin & International entertainment. A native of Puerto Rico, Fernando began his career with CNN en Español in late 1992 as a senior video editor and was instrumental in the coverage of the 1996 Olympics. In 1994 he decided to embark on his own by creating PR Productions Services a Latin & International Entertainment Company which over the years has set the standard of quality and introducing fresh concepts for the Atlanta Market. Today is responsible for introducing Top Latin and International music events in Atlanta and the Southeast. Fernando has managed and coordinated concert events in critically acclaimed venues such as Chastain Park, The Tabernacle, Roxy Theater & Philips Arena and brought to Atlanta top performers such as El Gran Combo, Marc Anthony, Ruben Blades, Alejandro Fernandez, Shakira, Ricky Martin and Gilberto Santa Rosa to mention a few.

His reputation as a professional dj, promoter and producer only compliments his keen knowledge of the market and his ability to gain and maintain a following of true international music fans. Fernando's success can be attributed to his savvy business sense and his incredible heart. His generosity is widespread, and to him sharing his talent and resources with the Atlanta community is just part of his role as a professional. Fernando has contributed not only with the Latin beats and rhythm all Atlantan's have come to love but his expert crew and equipment ensures that the quality and excellence continues for long time to come. If you ever visit any of elite & trendy events make sure to take the time to meet Fernando F. 

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