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Since 1986, the charismatic maestro of melodies, DJ Fernando F, has been orchestrating Atlanta's music scene, seamlessly blending Latin and International beats to create a symphony of entertainment excellence. Hailing from the vibrant shores of Puerto Rico, Fernando's journey began in the corridors of CNN en Español in 1992, where he not only shaped captivating stories as a senior video editor but also played a pivotal role in the exhilarating coverage of the 1996 Olympics.


In 1994, fueled by a passion for crafting unforgettable experiences, Fernando decided to take center stage by birthing PR Productions Services. This powerhouse of Latin & International Entertainment has since evolved into an avant-garde force, setting new benchmarks in Atlanta's entertainment landscape. stands proudly as the curator of top-tier Latin and International music events, transforming the Southeast into a rhythmic haven.

Fernando's magic has graced renowned venues like Chastain Park, The Tabernacle, Roxy Theater, and Philips Arena, hosting stellar performances by the likes of El Gran Combo, Marc Anthony, Ruben Blades, Alejandro Fernandez, Shakira, Ricky Martin, and Gilberto Santa Rosa. His events aren't just gatherings; they're musical odysseys that transcend borders.


Beyond the beats, Fernando's reputation as a DJ, promoter, and producer is a testament to his profound understanding of the market. His success story intertwines with Atlanta's heartbeat, pulsating through the veins of true international music aficionados. Yet, behind the decks and dazzling lights, Fernando is more than a maestro; he's a generous soul, showering the Atlanta community with his talent and resources, seamlessly blending passion with purpose.

Step into the world of's elite and trendy events, and you'll find more than just an unforgettable night — you'll encounter Fernando F, the heart and soul behind the rhythmic revolution.

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